Fast, Flexible Search Marketing

Paid search (PPC) is the fastest way to drive search engine traffic.

If you aren't sure whether search engine marketing is right for you, PPC is the best way to test search as a sales channel.

Paid search offers:

  • Agile marketing capable of a fast-response.
  • High trackability with deep budget insight.
  • The best ROI of any online advertising, period.

Our Philosophy

PPC ads don't just give you another search listing. They enable sales strategies that just aren't possible through organic search alone.

PPC is a separate channel with different strategies. Our PPC management treats it that way.

Agency vs. In-House

At KeyRelevance, we're often able to double the performance of PPC campaigns managed in-house. Our experience means we know what really works.

Our Approach

Smart Keyword Targeting

Keyword analysis is one of our core competencies. In fact, we teach other search marketers how to do it effectively.

PPC keyword analysis is fundamentally different from SEO. Our analysis takes advantage of the greater freedom available through PPC, casting a broad net.

We also recognize the keyword research tools can mislead you on keyword volume and trick you into bidding on keywords that are a poor fit for your business.

We use keyword targeting mechanisms to make sure you run only on the search queries you want, while not losing fresh opportunities.

Optimal Campaign Structures

Forget your competitors, your keywords are competing with each other! There's only so much budget for your campaigns. Sloppy campaign structuring means big, dumb keywords can steal opportunities from smart, nimble keywords.

You need to focus your budget where it does the most good. We structure your campaign to optimize your budget.

Optimized Landing Pages

Good landing pages are the key to turning clicks into sales. Our team has a strong background in both usability testing and web analytics. That gives us both an eye for designing web pages that sell, and the metrics to drive conversion optimization on a broad scale.

Brains, Not Software

At KeyRelevance your PPC campaign is managed by experienced professionals, many of whom have ten years of PPC experience.

We don't use bid management software to run your campaigns. We've looked at all the major bid managers out there and, frankly, we can do better. Bidding software can't take advantage of new AdWords/AdCenter features and tends to manage cross-platform campaigns at the lowest common denominator.

We've developed proprietary bidding strategies that maximize sales by identifying conversion sweet spots.

Re-invent, Re-create

AdWords is a growing platform, with new features appearing regularly. We test all new features in a controlled manner before rolling them out for all of our clients.

We've also taken part in AdWords beta tests that allowed our clients to have cutting-edge features months before they were available to their competitors.

What features are you not taking advantage of? Call or email us and let's find out.